What is Social Marketing?
Internet marketing (also known as digital marketing, web marketing, online marketing, search engine marketing, or e-marketing) is simply a way to market your products or services using the Internet. Internet Marketing essentially combines search engine optimization (SEO), pay-per-click advertising, content marketing, email marketing, and social media marketing together creating a comprehensive Internet marketing solution to your marketing campaign.
According to Wikipedia Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies. (Wikipedia, 2011)
How Does Internet Marketing Work?
It all starts with a website. In order to market your products across the Internet you must be visible to be visible you must have a website. If you have the budget, you may want to consider hiring a professional to build your website in a manner that ensures that your site is search engine optimization (SEO) and user friendly. Although social networks are excellent promotional tools it is not recommended to use a social networking website as your company website. If your budget does not include hiring a professional to design and develop your website, it is recommended that you consider a publishing platform such as Blogger or WordPress.
Once your website has been built, the competition is underway. Ultimately, Internet marketing boils to an intense competition with the winner being the site that is most relevant, most accessible, and most reliable using search engine optimization (SEO) to those seeking the product/service that your business has to offer. You want to start by driving in website traffic. The best way to drive traffic and increase exposure to your website is through proficient promotion and high rankings in search engine optimization results in the major search engines (i.e. Google, Bing, Ask, Yahoo, etc.).
Tips to obtain high rankings?
Create a site that is useful incorporating extensive search engine optimization(SEO), Google friendly and information-rich in relation to your products and services.
Become a customer. Imagine how a potential customer would search for your products and services make sure that your site is reflects the desires of your customers.
Build a thorough and informed Internet marketing strategy.
Develop and implement your Internet marketing campaign.
It is increasingly important your business is marketed at the highest levels of efficiency and effectiveness to obtain meaningful results. Internet marketing is the most affordable and effective means to achieving online success.
This is not the time to take chance or shortcuts. Choose an expert with experience and proven methods developed to increase your ROI and brand image. PMG Media strives to ensure a perfect marketing mix between your business and your Internet marketing campaign. Contact PMG Media for FREE SEO Analysis today!
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