Why Attraction Marketing Doesn’t Work in a Democratic Network Marketing Home Business – What Does?
We are talking about the context of the network marketing home business. It is estimated that over 90% of home-based business owners are network marketers versus starting an enterprise from scratch. This unique home business concept is based on the founding principle that average people with above average dreams for success can start a low-capital home business with expert leverage. You start by becoming a member of a successful network marketing company. This gives you access to the product, research, top management experts, replicated website, marketing tools, accounting, and compensation or pay plans.
Your “job” is to help market their product and earn residual commissions.
The keywords are help to market which is the lifeblood of any business.
Three key concepts for network marketing success are duplication of a simple marketing plan for residual income.
The Indivisible Rule: simplicity = velocity = profits
So, your $68,000 question is what kind of marketing plan will I “employ?
One plan commonly touted is known as attraction marketing where you build your personal “brand” so others see you as “the expert” and decide to follow you.
The second plan is termed democratic 3-steps marketing that is designed to work for everyone.
Personally, speaking from experience, I played every inning..took every swing at attraction marketing…..and from a democratic point of view, these strategies didn’t work long-term. As you read this list, I’m sure you’ll know why:
…trade show promotion…new products are the most difficult to educate about
…high spending on corporate marketing CD’s, DVD’s with leaders’ testimonials
…high spending on advertisements in newspapers, magazines, etc
…high mailing costs to send out CD’s and samples
…following up by phone to make appointments with prospects and team leaders
…sending direct mail offers to prospect list
…using auto responder for lead generation with cold calls
…writing articles/blogs to market website thinking virally
…writing informational e-books with updated research
…setting up multiple social network sites in order to brand links and logos,
…listening to endless seminars about networking and how to find that “golden mind-set”
…maintaining daily checklists, weekly “exposures” or monthly promotions